#SocialMediaNutsAndBolts: As with everything else, remember that not everybody is on the #SocialMedia networks! There are still people you will need to reach via the traditional means of advertising – word-of-mouth, print and electronic advertising. That said, it is important to know to broaden your scope of influence! Hence, my recommendation: a hybrid online and offline advertising. During our discussion, we will analyze what will work for your particular industry! Let’s talk soon!