#SocialMediaNutsAndBolts: A quick reminder: Keep your content relevant! Mix up your content to keep your community engaged! You have to give people a reason to keep coming back to your page… Promote your products and /or service; discuss current trends and developments in your industry, topical issues (try not to get caught up in controversial issues that may distract from your #SocialMedia main objective), upcoming events, etc. A nice mix will bring people back! And don’t forget your keywords, hashtags, etcetera which help in Search Engine Optimization (SEO).