#SocialMediaNutsAndBolts: People ask me what is the point of Social Media? Is it just a waste of time for a business owner? My answer – NO! If you are not leveraging the power of #SocialMedia as a business owner, you are actually shortchanging yourself! Want to connect with your customer in a two-way relational manner? You have to meet them where they are!
“Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.” – Ardath Albee